Everyone in your life looks to you for strength, and for answers, because after all, you’re a lawyer!
But if you are like so many of the of solo practitioners I have worked
with over the years, you may be afraid because you feel
out-of-control of your law firm, and don’t have anyone in your life who
really understands what you’re going through or knows what to do about it.
You can’t tell your friends how vulnerable your business really is,
because most of them are lawyers who practice in your same market. And
your friends, who are not lawyers, just don’t understand what it’s like
to be paralyzed by the thought that, one-day, the world is going to
discover that you’re just “winging-it”.
NOT EVERYONE IS READY TO HEAR THIS MESSAGE
Not everyone is ready to hear the message you’ve just read. It’s
painful, and before you knew you were not alone, it may have even been
embarrassing. But it is reality. And while it may be possible to
ignore reality, it is impossible to ignore the consequences, of
ignoring reality.
Below, I’ll explain my philosophy and the foundation of the approach I
teach for marketing and managing small law firms. It’s not for
everyone. And if it’s not for you, I would respectfully ask you to be
honest with yourself, and not to buy any of my small law firm marketing
or management programs. You see, I offer a 100% money-back guarantee
and I’d prefer not to impose on my staff to process any returns:
- Imagine waking up a month from now feeling
good about your law firm. And the month after that, with enough
confidence in your ability to generate new business, that you can recognize and easily decline engagements from clients you don’t want to work for. . .
- Imagine spending evenings and weekends with friends & family and having a law firm business that works for you, instead of the other way around,
so that you can be fully engaged, and enjoy being “in-the-moment”
during your down-time, without worries about anything breaking-loose
back at the office. . .
- Imagine having a life without worries about cash-flow. . .
These are all realistic goals you can expect to achieve in the next 12
months when you start using the proven, practical, ethical. . . and
yes, profitable small law firm marketing and management skills that
you will learn about in my audio programs and teleseminars.
HAVING A SUCCESSFUL & STABLE LAW FIRM REQUIRES YOU TO HAVE A LIFE, NOT THE OTHER WAY AROUND.
A lawyer once asked me if she was going to learn “marketing” or
“management” skills by listening to my audio programs. My answer to
her was: “Both! - Neither!” Let me explain. . .
I’ve helped lawyers grow firms in dozens of different practice areas.
I’ve grown all kinds of niches within those practice areas. And I’ve
come to the inescapable conclusion that good law firm marketing and good law firm management go-together and cannot be artificially separated, notwithstanding our analytic predilections as lawyers to try and do so.
So the audio programs you have to choose from on this site are all
packed with powerful skills, systems, proven suggestions and examples
of policies and procedures that will generate tens of thousands of
dollars worth of new and better business when put to use and applied to
the marketing of a small law firm. And they’ll also help you get
control of the management of your law firm business, so it doesn’t eat
you alive.
But The MAIN Thing The Lawyer Learned, Who Asked Me That Question, and
that you will learn too, if you decide it’s is a message you are ready
to hear. . . is How To Have A Life.
You see, what I REALLY teach my clients, is that our law firms are supposed to exist to serve OUR needs, not the other way around!
All the best law firm marketing skills, management systems, sample
policies, procedures, client service advice, etc., is pretty much
useless as far as I am concerned, unless you are going to use those
tools in pursuit of your Financial, Social
and
Professional Goals. By their nature the three form a unity. Any law
firm, or legal career, being run in pursuit of less than all three will
inevitably, in my experience, fail to make its owner(s) happy in the
long-run.
But, “Happy” Gets A Bad Rap. . .
Tell most other lawyers in your market that the only reason you went to
work today is to be HAPPY, and they will look at you like you are
crazy. And that’s a sad thing. . . for them!
You see, for a rational
person, happiness is not about a momentary pleasant sensation, with no
regard for long-term consequences. Instead, happiness comes from the
pursuit and achievement of our goals, rooted in our core values.
So the successful lawyer is happy
to go to work because he or she learns how to find the connection
between the work itself and his or her core values. That’s why one
lawyer who goes into a given practice area just to make a buck, will
never earn as much as another who went into that same practice area
because there is some aspect of the work that feeds his or her values.
That’s also why the second lawyer stands a much better
chance of being happy. . . and why his or her happiness will so often
be misinterpreted by the first, as being the result of making a lot of
money. In fact, the opposite is actually true. But try telling that
to an unhappy lawyer who is too busy worrying about where the next case
is going to come from, and half-hoping it never does because the
business is already far-enough out-of-control without any more work to
do! They just don’t get it.
Most lawyers have never learned the skills required to make a
law firm run like a business so it serves their needs. Nor how to make
it rain to attract the kinds of clients they want to be working for,
and do the kind of work that serves their core values. So all this
business about your law firm making a lot of money as a consequence of
your law firm making you happy, all seems like some kind of magic
formula, reserved for only the chosen few. But it’s not magic. And
it’s not even that hard. And,
if anyone had bothered to teach you the skills, you’d be able to do it too. Here’s what I mean. . .
Happiness & Cash Flow
v.
The Ethical Practice of Law
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It surprises many of the lawyers I have worked with over the years,
when I tell them that being a solo practitioner, or in a small firm
with five or fewer attorneys, we are actually in the vast majority of
lawyers in this country.
You see most law schools get their largest endowments from big law
firms. So they prepare law students for how to be cogs in the big law
firm machine, not how to be owners of their own successful small law
firm businesses.
Part of that preparation is a sometimes-subtle message that you’re
supposed to graduate from law school and “pay your dues”. Because
that’s what the managing partners of most big law firms want
their cogs to do. And for lawyers who make an informed-choice to
sacrifice ten or more years of their lives in hopes of finally getting
a chance at the controls of the machine, instead of just being one of
the cogs, that’s probably pretty good advice. But what about the rest of us?
As a Practice Management Advisor, I’ve had the unique opportunity to
work with thousands of lawyers from small firms, to help them with
virtually every aspect of marketing and managing their law firm
businesses. And what I discovered over, and over, and over again is
that yes, in fact, most lawyers DO have a big hole in our education
when it comes to the practical realities of law firm marketing and
management. But the bigger problem, I eventually realized which
prevented so many otherwise-capable and intelligent lawyers from taking
the tools I gave them and using those tools to make big improvements in
terms of revenues and personal and professional satisfaction, was that
they were not-yet ready to believe that they DESERVED to be happy.
Somehow a “Doctrine of Sacrifice” has snuck its way into the culture of
the legal industry and has lawyers believing that sacrificing your
happiness is an inherent and noble part of “serving” clients. This way
of thinking turns you into the servant and clients into your masters –
and adds insult to the injury by saying you should find happiness in
the sacrifice!
Happiness is the state of consciousness which proceeds from the pursuit
of one’s values, not the mere absence of pain due to a short-term-bump
in cash-flow, or a single day of victory in court on behalf of someone
else’s cause.
Sadly for them, the fact of the matter is that most lawyers are
not-yet-ready to let-go of this old familiar pain notwithstanding the
fact that it leads to too many days spent worrying about cash flow, too
many hours of self-sacrifice in the office, and service to clients and
on cases that those lawyers don’t have any passion for. With
the right law firm marketing and management skills, you don’t have to
choose between happiness, cash flow, or the ethical practice of law you really can have all three.
Are You Ready?
If you are
ready to break-away from the pack, and do things a little differently
than other lawyers in your market, the audio CD programs, free
resources and teleseminars you will see throughout this site can give
you the skills, explain powerful systems & techniques, and suggest
proven policies and procedures that plenty of very successful
Rainmakers are using in many different markets and practice areas, to
make it rain and ensure that their law firms are working for them, instead of the other way around.
Like I said above, everything comes with a 100% money-back guarantee. So you have absolutely no-risk.
And these materials have been professionally recorded or digitally
re-mastered for your comfort and convenience, so you can listen in your
car, which I know, may be the only guilt-free time available to you.
That’s also why we deliver teleseminars whenever we can, so you can
participate by using your cell phone while stuck in traffic, instead of
taking time out of your social life to attend a program in-person.
And Now, The BIG Question
On a scale of 1-10. . . I want you to think about this important question:
To What Degree Do You Believe, In Your Gut,
That As A Lawyer, You Deserve To Be Happy?
Don’t write down your answer, or anything hokey like that. Just be honest with yourself, about where
your head it at.
If you scored yourself an 8 or higher, skip the next paragraph and please pick-up at “It’s Not Magic: You Can Do It Too!”
I suspect you will like what you will see. . .
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If you gave yourself anything below an 8, click here for a list of other resources I recommend, because there are other, more important things for you to focus on . . . before you start trying to learn and implement the law firm marketing and management skills contained in any of my programs.
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It’s Not “Magic”: You Can Do It Too!
Being a Rainmaker is not magic. And there is no “Rainmaking gene” that
any of us are born with. There is however, a unique and predictable
combination of the best law firm marketing & management skills,
strategies, tools & techniques which I’ve learned, tested &
improved-upon both in my own law practice and the practices of hundreds
of lawyers who have worked closely with me, that is proven to work.
Fortunately, (for both of us) I was recently convinced to turn it all
into a unique series of “no nonsense ” small law firm marketing and
management audio programs, workbooks and teleseminars - all
specifically geared for the busy solo practitioner and lawyers in small
firms, that are all unlike anything you’ve ever heard before.
AND I DO MEAN HEARD. Because I know from my own experience that a
book-full of great information is useless, when you fall asleep reading
it in bed, after a long day. And I’ve bought too many tickets, to too
many seminars, but then never attended because my day exploded. . .
So instead of just writing a bunch of books about how to market a small
law firm, and How To Have A More Enjoyable Small Law Firm through great
client service that will trigger referrals and reduce your stress, I
recorded all of this information so that you can listen in your car
while you’re stuck in traffic. . . Because I also know from personal
experience that for the lawyers who need these skills the most, being
in the car is probably the only guilt-free time you ever have.
Value-For-Value: I will NEVER Waste Your Time.
Here’s EXACTLY What You’ll Get With Any Of My Programs. . .
With any of my programs you’ll get proven & practical,
easy-to-apply-steps you can listen-to in your car, and start applying
the same day to start getting results. Any one of the skills,
techniques or tools I will share with you could put thousands of extra
dollars into your pocket in the next month or save you hours in the
office.
You’ll get clear explanations with plenty of examples.
Where appropriate, you’ll get samples of any of the forms you’ll need
for implementation, like a sample client intake sheet when I tell you
how to conduct a proper client intake procedure and many, many more.
Plus, you’ll get my 365-day 100% money-back guarantee: If you
don’t agree that the skills, techniques, tools or ideas that I share
with you are a great fit for you, and a major contributing factor in
both reducing your stress about how to get new clients AND put
at least
an extra $10,000 into your pocket within the next year (if you’re like
most solos, it will probably be a lot more) then, at anytime within 365
days, you will be entitled to a full refund of your purchase price.
How To Get Started
I don’t want you to waste another year, or even another day being
afraid or worrying about how you’re going to make enough money to
support your current lifestyle or reach the lifestyle you are dreaming
of becoming accustomed to. And I don’t want you to let your natural
tendencies as a lawyer to analyze things to death (I do it too) to
prevent you from making, what is probably one of the easiest decisions, that you’re going to be faced with this week. It’s Easy Because I’ve Reversed The Risk:
- Great materials that will help you make more money from the practice of law and reduce your stress;
- No wasted time traveling to seminars or reading books in your “free time”; and
- 100% Satisfaction Guaranteed or your money back – for a full year!
Here’s what I want you to do. . .
Choose any of the programs you see described on the left side of this
website. I don’t care if you want to begin by learning a step-by-step
system for How To Market A Small Law Firm; or listen to a recording of
a live program that will teach you proven techniques for triggering
referrals and reducing stress by learning How To Have A More Enjoyable
Small Law Firm; or even if you just want to learn how top Rainmakers
handle themselves and Close Every Sales Call when they reach The Moment
Of Truth with a prospective new client or a referral source. Whatever
you start with, I’m sure it will help you and that you’ll come back for
more.
The important thing is to begin! Because You Can’t Build A Successful Law Firm On What You Intend To Do.
If you have been looking for straightforward business building advice
that can have an immediate impact on your law practice, your income,
and your life, then the time has come to take action.
JOIN THE GROWING NUMBER OF SOLO PRACTITIONERS AND LAWYERS IN SMALL
FIRMS WHO ARE DISCOVERING THAT IT’S NOT ONLY NATURAL, BUT ALSO VERY
PROFITABLE WHEN YOU TAKE CONTROL OF YOUR LAW PRACTICE AND PUT IT IN
SERVICE OF YOUR FINANCIAL, PERSONAL AND PROFESSIONAL GOALS.
If you’re ready to step-up to your full potential, my no nonsense
Rainmaking & Small Law Firm Management skills, systems and
techniques will make you happy.
These money-making/stress-reducing/confidence-building audio programs will not only make you more successful, but will cut years off of your learning curve. I guarantee it.
I Look Forward To Learning Of Your Success,
RJON ROBINS
p.s.
I know you are afraid and don’t want to make a potentially costly or
embarrassing mistake. Do not ignore reality for another day however,
because the second you turn around it will still be there acting upon
you. So law school didn’t teach you how to market or manage your small
law firm…maybe no-one ever bothered to even warn you about the need for
these skills in the legal industry today. But now that you know there
is a 100% risk-free solution, what are you going to do about it?
